The opportunity
Catchment, site, lease and a competitor table with their prices and your point of difference.
FREE BUSINESS PLAN TEMPLATE
Gym business plan template: test the idea before you sign the lease.
A five-page, fill-in plan for opening a new gym or adding another club. Work through the location, competitors, memberships, operations, pre-sales, start-up costs and the first 12 months, then use it to brief your bank, landlord, franchisor or partners.
By Callan, ClubPilot · Updated
Free PDF · Print and adapt · No sign-up required
- Nine sections with prompts and tables to fill in
- Start-up costs and a 12-month forecast
- Break-even members and milestones to opening
AT A GLANCE
Built around accountable follow-through.
The numbers
Membership pricing, start-up costs, a month-by-month forecast and the members you need to break even.
The path to opening
Pre-sales targets, risks and what you will do about them, and dated milestones with owners.
WHAT'S INSIDE
Nine sections, written to be filled in.
Each section has short prompts in grey and space to write. Do the summary last.
- 1. Summary: what, who, where, cost and break-even
- 2. The opportunity: site, catchment, lease and competitors
- 3. Members and offer: target members and membership types
- 4. Operations: hours, staffing, equipment, systems and suppliers
- 5. Marketing and pre-sales: target, offer and channels
- 6. Start-up costs: fit-out, equipment, bond, insurance and working capital
- 7. First 12 months: joins, cancels, members, revenue and costs
- 8. Risks: likelihood, impact and your response
- 9. Milestones to opening, with owners and dates
BREAK-EVEN
The one number every gym plan needs.
Divide your monthly fixed costs by the average revenue per member per month. That is roughly how many paying members you need before the club covers its costs. Plan your pre-sales and opening months around reaching it, and have your accountant check the figures.
Gym budget and KPI tracker
Turn the plan into a monthly budget and track it against actual results.
Open pageGym operations software
Run inspections, maintenance, approvals and manager routines across every club from day one.
Open pageSTRAIGHT ANSWERS
Gym business plan template: questions worth asking.
What should a gym business plan include?
The opportunity and location, your target members and offer, how the club will run, marketing and pre-sales, start-up costs, a forecast for at least the first year, break-even, risks and milestones. This template covers each one.
How many members does a gym need to break even?
It depends on your costs and pricing. Divide monthly fixed costs by average revenue per member per month. A club with $40,000 of monthly costs and $80 average monthly revenue per member needs about 500 members.
Will a bank accept this plan?
Banks and landlords each have their own requirements. Use this to organise your thinking and figures, then have your accountant review it and add anything your lender asks for.
Is it suitable for a franchise?
Yes, as a working document. Franchisors usually supply their own model and figures; use this to test them against your site and catchment.
FREE RESOURCES
More free gym operations guides
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Gym budget and KPI tracker
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Gym marketing plan template
A monthly local area marketing plan with owners, budgets and a results review. Free PDF
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Track enquiries from first contact to joining, with follow-up flags and conversion by source. Free Excel
Multi-location gym operations checklist
Standards, roles, recurring work and leadership review across locations. Free PDF
A PRACTICAL NEXT STEP
Open your next club with the systems already running.
ClubPilot gives every new club the same inspections, maintenance, approvals and manager routines as the rest of the group.